International festival for hairdressers, barbers
and hair industry professionals
and hair industry professionals
Founded in 2013
Brings together over 6,000 hair professionals annually
Brings together over 6,000 hair professionals annually
International festival
for hairdressers, barbers
and hair industry professionals
for hairdressers, barbers
and hair industry professionals
Founded in 2013. Brings together
over 6,000 hair professionals annually
over 6,000 hair professionals annually
BEAUTY PROFESSIONALS’ TERRITORY
Who Are Our Sponsors (B2B)
Professional training
and upskilling centers
Manufacturers, distributors
and stores of professional products,
accessories, consumables, equipment, etc.
Online booking services
and e-commerce stores
We collaborate with both local brands and international companies:
WHY SPONSORS CHOOSE US OVER TRADE SHOWS
-
They gain access to a high-quality target audience: progressive, trend-aware and continuously evolving professionals rarely found at traditional trade shows -
They avoid distractions from unqualified attendees, as BEAUTYDAY® attracts only professional visitors -
They engage with guests in a comfortable, noise-free environment, as the Nail Market does not use sound systems -
They boost their social media accounts through co-branded publications with the Festival. -
They receive a platform for their media ambassadors to speak on stage -
They position themselves as a modern, trend-forward company
THE SECRET TO HIGH CLT
78.3% of clients have been regularly collaborating
with us for over three years — and here’s why:
with us for over three years — and here’s why:
BEAUTYDAY® is the ideal venue for creative presentations of professional products
and services. The festival audience is constantly refreshed, bringing in new customers.
The organizers’ strong client focus ensures a comfortable experience
throughout participation — including setup and teardown. It’s a space of inspiration
for teams and brand ambassadors. It also enables valuable networking
for clients, distributors, and influencers.
and services. The festival audience is constantly refreshed, bringing in new customers.
The organizers’ strong client focus ensures a comfortable experience
throughout participation — including setup and teardown. It’s a space of inspiration
for teams and brand ambassadors. It also enables valuable networking
for clients, distributors, and influencers.
THE SECRET
TO HIGH CLT
TO HIGH CLT
78.3% of clients have been
regularly collaborating with us for over three years —
and here’s why:
regularly collaborating with us for over three years —
and here’s why:
BEAUTYDAY® is the ideal venue for creative presentations of professional products and services. The festival audience is constantly refreshed, bringing in new customers. The organizers’ strong client focus ensures a comfortable experience throughout participation — including setup and teardown.
It’s a space of inspiration for teams and brand ambassadors. It also enables valuable networking for clients, distributors, and influencers.
It’s a space of inspiration for teams and brand ambassadors. It also enables valuable networking for clients, distributors, and influencers.
Who Speaks at the Congress
Who Speaks
at the Congress
at the Congress
The Congress lineup and program are curated by the organizer. We invite only top-tier influential experts to the stage — ensuring high attendance
BEAUTYDAY® Speaker Categories:
- Hair bloggers
- Media ambassadors
- Top instructors with strong social media presence
| Sponsor Ambassador Speaking at the Festival Stage Festival sponsors may propose their media ambassador as a speaker; if approved by the organizer, they receive a slot in the Congress program. This option is limited by program capacity and is non-commercial We also have experience selecting media experts for collaboration with sponsors during the Festival. This service is provided after contract signing |
| Sponsor Ambassador Speaking at the Festival Stage Festival sponsors may propose their media ambassador as a speaker; if approved by the organizer, they receive a slot in the Congress program. This option is limited by program capacity and is non-commercial We also have experience selecting media experts for collaboration with sponsors during the Festival. This service is provided after contract signing |
BEAUTYDAY® Attendees
Hair industry professionals:
Active hairdressers, colorists
and barbers — both
self-employed and employed
and barbers — both
self-employed and employed
Beginner stylists
and students from specialized
training centers
and students from specialized
training centers
Managers and owners
of beauty salons
and studios
of beauty salons
and studios
Beauty business
representatives
seeking partners
representatives
seeking partners
BEAUTYDAYproHAIR CONGRESS
ATTENDEE STATISTICS 2024–2025
- 28%team-leading professionalssalon directors, academy heads, educators
- 58%independent /
self-employed stylistsa key segment with potential
to open their own salon - 13%employed stylists
working in salons - 1%beauty retail entrepreneursprofessional stores,
distributors etc.
Why Attendees Choose Us Over Trade Shows
The BEAUTYDAY® format is exclusively designed
for the hair industry. Two days of hands-on practice
and knowledge that would normally take months to acquire
for the hair industry. Two days of hands-on practice
and knowledge that would normally take months to acquire
Why Attendees Choose Us Over Trade Shows
The BEAUTYDAY® format
is exclusively designed
for the hair industry.
Two days of hands-on practice
and knowledge that
would normally take
months to acquire
is exclusively designed
for the hair industry.
Two days of hands-on practice
and knowledge that
would normally take
months to acquire
- Brands offer exclusive deals
on professional products1 - Opportunity to meet
brand experts and ask them
questions directly2 - Best practices
from renowned educators
for an affordable price3 - Attendees learn not only
new techniques but also tools
for financial growth4 - Meeting top bloggers offers
a chance to co-create content
and grow one’s social reach5 - BEAUTYDAY® helps prevent
professional burnout6
Moscow
Barcelona
Moscow
Barcelona
Barcelona
Moscow
Barcelona
April 2-3, 2026
May 17-18, 2026
September 21-22, 2026
October 24-25, 2026
May 17-18, 2026
September 21-22, 2026
October 24-25, 2026
UPCOMING BEAUTYDAYproHAIR SCHEDULE
BEAUTY PROFESSIONALS’ TERRITORY
WHAT HAPPENS AT BEAUTYDAY
BEAUTYDAY® History
BEAUTYDAY® began in 2013
in Rostov-on-Don. That year,
Valentin Cherevkov, publisher of the namesake magazine, held the first Congress, gathering around 100 hair professionals
in Rostov-on-Don. That year,
Valentin Cherevkov, publisher of the namesake magazine, held the first Congress, gathering around 100 hair professionals
Today, the Festival gathers 6,000+ hair professionals annually
in Moscow and brings together over 100 professional brands.
The most influential experts speak from a stage that has become every instructor’s dream. Hair bloggers have also made it their traditional meeting point
The organizers do not own a brand, distribution network, or training center. BEAUTYDAY®’s neutrality allows us to unite professionals, influencers, and brands without bias or self-promotion
All of the above entitles us to call BEAUTYDAY® the largest specialized event in the CIS. In March 2025, we held our first Festival in Barcelona — marking the launch of the project’s expansion into the European Union
BEAUTYDAY® History
BEAUTYDAY® began in 2013 in Rostov-on-Don. That year, Valentin Cherevkov, publisher of the namesake magazine, held the first Congress, gathering around 100 hair professionals
Today, the Festival gathers 6,000+ hair professionals annually in Moscow and brings together over 100 professional brands.
The most influential experts speak from a stage that has become every instructor’s dream.
Hair bloggers have also made it their traditional meeting point
The organizers do not own
a brand, distribution
network or training center. BEAUTYDAY®’s neutrality allows us to unite professionals, influencers, and brands without bias
or self-promotion
a brand, distribution
network or training center. BEAUTYDAY®’s neutrality allows us to unite professionals, influencers, and brands without bias
or self-promotion
All of the above entitles us to call BEAUTYDAY® the largest specialized event in the CIS.
In March 2025, we held our first Festival in Barcelona — marking the launch of the project’s expansion into the European Union
In March 2025, we held our first Festival in Barcelona — marking the launch of the project’s expansion into the European Union
“
BEAUTYDAY isn’t about stages, lights, sound
or booths. BEAUTYDAY is about people
or booths. BEAUTYDAY is about people
“
BEAUTYDAY isn’t about stages, lights, sound
or booths. BEAUTYDAY
is about people
or booths. BEAUTYDAY
is about people
Festival Team
Our team includes over 50 employees plus
around 100 contractors engaged for each Festival.
Here are just a few of them:
around 100 contractors engaged for each Festival.
Here are just a few of them:
Festival Team
Our team includes
over 50 employees
plus around 100
contractors engaged
for each Festival.
Here are just a few of them:
over 50 employees
plus around 100
contractors engaged
for each Festival.
Here are just a few of them:
Do you want
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to become a member?
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